Art Direction · Social Media
I created a minimal and clean visual direction for the summer campaign, focusing on natural landscapes from across Argentina. The concept highlights fresh, airy compositions, subtle typography, and a curated selection of images to achieve a refined, editorial-style Instagram presence.
The goal was to inspire travel through simplicity, clarity, and a sober aesthetic aligned with the brand.
The goal was to inspire travel through simplicity, clarity, and a sober aesthetic aligned with the brand.
